Waltrade, cc began life in Johannesburg, South Africa on March 3,1991. The company began operations by selling South African manufactured products in Africa and Latin America. Along the way, the company developed extensive experience trading with Angola and Mocambique. At that time both of these countries were Marxist states embroiled in bloody civil wars. Further challenges and obstacles came from the fact that South Africa was under international sanctions that limited normal trade relations. Waltrade, cc survived by being tough, innovative, and constantly alert. We took on challenging projects that most companies would not attempt. We survived a bad economic downturn in South Africa in 1994 that saw unemployment shoot up to 40%.
In 1996, the company looked to expand its markets. An office was established in San Jose, California. In conjunction with a large Dutch trading company, Waltrade, cc began to represent high-technology companies in the United Arab Emirates, Saudi Arabia, Qatar, Oman, Kuwait, and Bahrain. This was another great challenge as these countries had different cultures and ways of doing business. It was another tough assignment that required patience, innovation, flexibility, and the ability to overcome large obstacles. This venture was eventually merged with a high-technology company in Palo Alto, California.
In 1999, Waltrade, cc was approached by a 30 year old manufacturer of specialty and custom telecommunications equipment. We were asked to perform a major turn around and prevent a multi-million dollar loss. This assignment lasted 8 years with very positive results.
In October, 2007, Waltrade, cc took on an assignment in Zimbabwe to evaluate its potential for foreign investment. This assignment ended with a foreign investment being made. Waltrade,cc is currently engaged in an assignment in Colombia to implement a large coal sales venture with potential revenues in excess of $1.4 billion US dollars.
Waltrade,cc never rests and relaxes. We are always ready for the next challenge and the next project. We never forget our motto: “They don’t, we do!”